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Competitor Analysis

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Features

Reimagine your work with Competitive Intelligence✨

Fragments makes B2B SaaS competitor analysis easy like never before

Single source of truth

All your competitor data in one place, providing a reliable, up-to-date view for teams to make informed decisions

Instant competitor profiles

Customizable profiles providing a high-level company view for executives and key positions

Ready-made battlecards

Data-driven guides tailored for each department, providing unique insights to outshine the competition

Collaboration

Enable your team to collaborate effortlessly, with all the tools and information they need to work together toward common goals

Always updated data

Your data stays up to date automatically, freeing your team from the burden of manual updates

Extensive data sources

Provides access to a wide variety of data sources covering different aspects of the competitive landscape

Platform

Your Go-To-Market Intelligence🏆

Trend analysis

SWOT analysis

Market trends

Product comparison

Feature analysis

Product positioning

Dashboards

Market segmentation

Benchmarking

Battlecard generator

Actionable reports

Knowledge hub

Customer feedback

Collaboration

Interactive insights

Market share analysis

Pricing strategy evaluation

Win/Loss analysis

Competitive playbooks

Review analysis

Company impact

Superpowers for every team💪

Unifying competitor insights to align strategies across all departments

Before 🤯

Struggle to effectively engage with prospective clients

Lack real-time insights into competitors' strengths and weaknesses

After 🚀

Equipped with battlecards for quick access to competitor information

Improved win rates through data-driven sales strategies

Reduced sales cycle time

Performance metrics

Help your company grow faster🌱

Join 90% of Fortune 500 Companies that already use Competitive Intelligence

4x
Revenue 💰
Evalueserve found that using competitive intelligence can bring 4x more revenue by enabling teams to create more compelling positioning in the market and handle competitive objections
4x
Faster ⏱️
Evalueserve found that teams using centralized competitive intelligence platform can locate information 4x faster than without a centralized platform
+15%
Win Rates 📈
Frost & Sullivan reports that companies that use competitive intelligence have a 10-15% higher win rate than those that don't
+30%
Sales Productivity 🤝
According to a study by Forrester Research, sales teams that leverage battlecards or competitive intelligence are 30% more productive than those that don't
+15%
Customer Satisfaction 🤗
According to research by Paddle, companies with competitive intelligence programs have 15.4% higher customer satisfaction than companies without
-24%
CAC 💵
According to research by Paddle, companies with competitive intelligence programs have 23.7% lower customer acquisition cost than companies without
+19%
LTV 💸
According to research by Paddle, companies with competitive intelligence programs have 18.9% higher customer lifetime value than companies without
+38%
Revenue 💰
MarketingSherpa and SiriusDecisions found that competitive intelligence can lead to up to a 38% increase in revenue growth and up to a 35% increase in ROI

4x
Revenue 💰
Evalueserve found that using competitive intelligence can bring 4x more revenue by enabling teams to create more compelling positioning in the market and handle competitive objections
4x
Faster ⏱️
Evalueserve found that teams using centralized competitive intelligence platform can locate information 4x faster than without a centralized platform
+15%
Win Rates 📈
Frost & Sullivan reports that companies that use competitive intelligence have a 10-15% higher win rate than those that don't
+30%
Sales Productivity 🤝
According to a study by Forrester Research, sales teams that leverage battlecards or competitive intelligence are 30% more productive than those that don't
+15%
Customer Satisfaction 🤗
According to research by Paddle, companies with competitive intelligence programs have 15.4% higher customer satisfaction than companies without
-24%
CAC 💵
According to research by Paddle, companies with competitive intelligence programs have 23.7% lower customer acquisition cost than companies without
+19%
LTV 💸
According to research by Paddle, companies with competitive intelligence programs have 18.9% higher customer lifetime value than companies without
+38%
Revenue 💰
MarketingSherpa and SiriusDecisions found that competitive intelligence can lead to up to a 38% increase in revenue growth and up to a 35% increase in ROI

Competitive Intelligence FAQs

Competitive intelligence, often abbreviated as CI, is the systematic process of gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. Its primary purpose is to provide businesses with valuable insights and knowledge to make informed strategic decisions.

Without CI software, it becomes difficult to effectively position and differentiate your company in the market. You need to know how your competitors position themselves, what unique value propositions they offer, and how they communicate their advantages. Without this information, you risk blending in with the competition and failing to stand out.

One measurable impact of using CI software is an increase in your win rate. By gaining insights into your competitors' strengths and weaknesses, as well as understanding market dynamics, you can tailor your sales and marketing strategies to be more competitive. This can result in a higher win rate for sales opportunities, leading to increased revenue and market share.

Responsibility for competitive intelligence in most companies is typically distributed among several roles, including product marketing managers, marketing managers, and product managers. In some cases, there are dedicated competitive intelligence teams or specialists who focus exclusively on gathering and analyzing competitive information. The exact structure and ownership of CI can vary depending on the organization's size, industry, and specific needs.