Effortless
Competitor Analysis
Reimagine your work with competitive intelligence✨
Eliminate manual efforts and gain the essential insights to refine your market positioning and win more deals
High-level competitor profiles
Each competitor has a single, customizable profile, providing a high-level company view. Designed for executives and key positions, profiles offer invaluable insights to optimize your strategies.
Manage AI battlecards
Battlecards are data-driven guides designed to meet the unique needs of each department. It provides tailored insights for product, sales, marketing, and other departments. Level up your approach and outshine the competition.
Engage everyone
Competitive Intelligence is a team sport.
Everyone can share their unique insights. Foster a culture of collaboration, and tap into a wealth of expertise that enriches your competitive strategy and keeps you ahead of the game.
Rich data library
Access a comprehensive array of public and private data sources alongside AI-generated cards, empowering nuanced insights tailored for diverse departmental needs. Customize these resources to precisely fit your requirements, enhancing decision-making capabilities.
All tasks, one solution🛠️
Company-wide enhancement🚀
Engaging different departments with Competitive Intelligence creates a unified, data-driven approach, leveraging diverse insights to align strategies with broader company goals
Before 🤯
Struggle to effectively engage with prospective clients, as they lack real-time insights into competitors' strengths and weaknesses.
After 🚀
Are equipped with battlecards, providing quick access to competitor information during sales calls, leading to improved win rates.
Empower your team to become company heroes with Fragments🚀
90% of Fortune 500 Companies already use Competitive Intelligence
4x
Revenue 💰
Evalueserve found that using competitive intelligence can bring 4x more revenue by enabling teams to create more compelling positioning in the market and handle competitive objections
4x
Faster ⏱️
Evalueserve found that teams using centralized competitive intelligence platform can locate information 4x faster than without a centralized platform
+15%
Win Rates 📈
Frost & Sullivan reports that companies that use competitive intelligence have a 10-15% higher win rate than those that don't
+30%
Sales Productivity 🤝
According to a study by Forrester Research, sales teams that leverage battlecards or competitive intelligence are 30% more productive than those that don't
+15%
Customer Satisfaction 🤗
According to research by Paddle, companies with competitive intelligence programs have 15.4% higher customer satisfaction than companies without
-24%
CAC 💵
According to research by Paddle, companies with competitive intelligence programs have 23.7% lower customer acquisition cost than companies without
+19%
LTV 💸
According to research by Paddle, companies with competitive intelligence programs have 18.9% higher customer lifetime value than companies without
+38%
Revenue 💰
MarketingSherpa and SiriusDecisions found that competitive intelligence can lead to up to a 38% increase in revenue growth and up to a 35% increase in ROI
4x
Revenue 💰
Evalueserve found that using competitive intelligence can bring 4x more revenue by enabling teams to create more compelling positioning in the market and handle competitive objections
4x
Faster ⏱️
Evalueserve found that teams using centralized competitive intelligence platform can locate information 4x faster than without a centralized platform
+15%
Win Rates 📈
Frost & Sullivan reports that companies that use competitive intelligence have a 10-15% higher win rate than those that don't
+30%
Sales Productivity 🤝
According to a study by Forrester Research, sales teams that leverage battlecards or competitive intelligence are 30% more productive than those that don't
+15%
Customer Satisfaction 🤗
According to research by Paddle, companies with competitive intelligence programs have 15.4% higher customer satisfaction than companies without
-24%
CAC 💵
According to research by Paddle, companies with competitive intelligence programs have 23.7% lower customer acquisition cost than companies without
+19%
LTV 💸
According to research by Paddle, companies with competitive intelligence programs have 18.9% higher customer lifetime value than companies without
+38%
Revenue 💰
MarketingSherpa and SiriusDecisions found that competitive intelligence can lead to up to a 38% increase in revenue growth and up to a 35% increase in ROI
Competitive Intelligence FAQs
What is competitive intelligence?
Competitive intelligence, often abbreviated as CI, is the systematic process of gathering, analyzing, and interpreting information about competitors, market trends, and industry developments. Its primary purpose is to provide businesses with valuable insights and knowledge to make informed strategic decisions.
Why it is important to use CI software?
Without CI software, it becomes difficult to effectively position and differentiate your company in the market. You need to know how your competitors position themselves, what unique value propositions they offer, and how they communicate their advantages. Without this information, you risk blending in with the competition and failing to stand out.
What is an impact I can measure?
One measurable impact of using CI software is an increase in your win rate. By gaining insights into your competitors' strengths and weaknesses, as well as understanding market dynamics, you can tailor your sales and marketing strategies to be more competitive. This can result in a higher win rate for sales opportunities, leading to increased revenue and market share.
Who is responsible for CI in most of the companies?
Responsibility for competitive intelligence in most companies is typically distributed among several roles, including product marketing managers, marketing managers, and product managers. In some cases, there are dedicated competitive intelligence teams or specialists who focus exclusively on gathering and analyzing competitive information. The exact structure and ownership of CI can vary depending on the organization's size, industry, and specific needs.
