Choose the plan that fits you best

Without CI software, it becomes difficult to effectively position and differentiate your company in the market. You need to know how your competitors position themselves, what unique value propositions they offer, and how they communicate their advantages. Without this information, you risk blending in with the competition and failing to stand out.

One measurable impact of using CI software is an increase in your win rate. By gaining insights into your competitors' strengths and weaknesses, as well as understanding market dynamics, you can tailor your sales and marketing strategies to be more competitive. This can result in a higher win rate for sales opportunities, leading to increased revenue and market share.

Responsibility for competitive intelligence in most companies is typically distributed among several roles, including product marketing managers, marketing managers, and product managers. In some cases, there are dedicated competitive intelligence teams or specialists who focus exclusively on gathering and analyzing competitive information. The exact structure and ownership of CI can vary depending on the organization's size, industry, and specific needs.