Our Mission

Making competitive intelligence effortless so you can focus on winning🏆

Problem

The competitive landscape is exploding📈

Exponential competition growth creates unprecedented challenges: rapid market shifts, information overload, and decision paralysis.
Organizations struggle to maintain competitive advantage while staying relevant to increasingly demanding customers.

Exponential growth reshapes every industry

MarTech: 150 → 15,384 companies (2011-2025)

FinTech: 12,000+ companies globally • HealthTech: 8,500+ active startups

EdTech: 7,000+ solutions • HR Tech: 5,000+ platforms

Competition growth chart showing exponential increase in MarTech companies from 150 in 2011 to over 14,000 in 2024

15,000+ solutions fighting for your customers🔥

MarTech landscape map showing thousands of marketing technology companies organized by category and function

No industry is immune to this disruption💀

Current solutions

Why traditional competitive intelligence fails🤯

Research with 200+ CI professionals reveals why current solutions consistently fail teams:

❌ Teams waste 60% of time collecting instead of analyzing❌ 73% drowning in data from fragmented tools❌ Information silos kill cross-team collaboration❌ 45% of insights arrive after decisions are made❌ Manual workflows break beyond 10 competitors
❌ Enterprise solutions cost $50K-200K annually❌ Small teams abandoned without affordable options❌ Reactive monitoring misses breakthrough opportunities❌ Unreliable data undermines strategic decisions❌ No unified framework creates analysis chaos
Our approach

We built competitive intelligence that actually works🚀

Other competitive intelligence tools dump work on your team - manual updates, complex setup, ongoing maintenance. Fragments handles all of that automatically so you can focus on using the insights.

Affordability

Competitive intelligence for every team, not just enterprise giants—starting at a fraction of traditional costs.

Simplicity

Intuitive workflows that get your team from zero to insights in minutes, not months of training.

Automation

AI handles the heavy lifting—data collection, analysis, and pattern recognition—while you focus on winning moves.

Scalability

From startup to enterprise—monitor 10 or 1,000 competitors with the same ease and team-wide collaboration.

Collaboration

Break down knowledge silos. Real-time sharing and collaborative analysis amplify your team's competitive edge.

Real Data Sources

We pull from verified business databases, news feeds, and competitor websites. You get accurate, up-to-date information you can trust.

The future of competitive intelligence is here✨

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Fragments competitive intelligence battlecard interface showing competitor analysis dashboard with key insights and data