Competitive Intelligence Glossary

Business Intelligence

Understand business intelligence fundamentals, tools, and best practices. Learn how BI transforms data into actionable business insights.

Competitive Advantage

Understand what competitive advantage means and how to develop sustainable differentiation. Practical guide with examples and frameworks.

Competitive Intelligence

Master competitive intelligence fundamentals. Learn what CI is, how it works, and how to build an effective competitive intelligence program.

Competitive Landscape

Learn how to analyze and map your competitive landscape. Practical framework for understanding market dynamics and competitor positioning.

Market Intelligence

Master market intelligence fundamentals. Learn how to gather, analyze, and act on market insights for competitive advantage.

Market Research

Learn how market research supports competitive intelligence. Practical guide to research methods and competitive applications.

Porter's Five Forces

Master Porter's Five Forces framework for competitive analysis. Detailed guide with practical examples and application methods.

SWOT Analysis

Master SWOT analysis for competitive strategy. Detailed guide with templates, examples, and best practices.

Total Addressable Market

Calculate and analyze Total Addressable Market. Practical guide to TAM analysis for competitive strategy.

Analysis Methods

23 terms

Benchmarking

Learn what benchmarking is, how it differs from competitive analysis, and practical methods for measuring and improving business performance.

Competitive Benchmarking

Learn how to benchmark your performance against competitors. Practical guide to metrics, methods, and best practices for competitive benchmarking.

Competitive Matrix

Learn how to build effective competitive matrices for analysis and comparison. Includes templates, examples, and best practices.

Competitor Categorization

Learn how to categorize competitors using the PxC Framework (Product × Customer matrix), tier-based systems, and other approaches. Guide for organizing CI programs.

Competitor Analysis

Complete guide to competitor analysis. Learn the process, frameworks, and tools for analyzing competitors and gaining strategic insights.

Competitor Mapping

Learn how to create effective competitor maps. Practical guide to visualization methods, frameworks, and best practices.

Competitor Profiling

Learn how to create comprehensive competitor profiles. Practical guide to research methods, data sources, and profile templates.

Competitor SWOT

Learn how to conduct SWOT analysis on competitors. Step-by-step guide with templates and examples for competitive SWOT analysis.

Customer Journey Mapping

Learn how customer journey mapping reveals competitive opportunities. Practical guide to mapping and analyzing customer experiences.

Digital Footprint Analysis

Learn how to analyze competitor digital footprints. Guide to tracking online presence, technology stacks, and digital strategies.

Gap Analysis

Learn how to conduct gap analysis for competitive advantage. Practical framework for identifying market gaps and opportunities.

Industry Benchmarking

Learn how to benchmark against industry standards and best practices. Guide to finding, using, and applying industry benchmarks.

Market Segmentation

Learn how market segmentation reveals competitive opportunities. Framework for segment analysis and competitive positioning.

Market Share Analysis

Learn how to analyze and track market share. Practical guide to measurement methods, data sources, and competitive insights.

PEST Analysis

Learn how to conduct PEST analysis for competitive context. Framework for analyzing Political, Economic, Social, and Technological factors.

PESTLE Analysis

Master PESTLE analysis for comprehensive environmental scanning. Includes Legal and Environmental factors beyond basic PEST.

SAM & SOM

Learn the difference between SAM and SOM for market analysis. Practical guide to calculating serviceable and obtainable market.

Share of Voice

Learn how to measure and improve share of voice. Practical guide to tracking competitive visibility and brand presence.

Threat Modeling

Learn competitive threat modeling for strategic planning. Framework for identifying and assessing competitive threats.

Trend Analysis

Master trend analysis for competitive insights. Guide to identifying and tracking market and competitor trends.

Value Chain Analysis

Conduct value chain analysis for competitive insights. Guide to analyzing and optimizing your value creation.

Voice of Customer

Use Voice of Customer research for competitive insights. Guide to gathering and analyzing customer feedback.

Win-Loss Analysis

Master win-loss analysis for competitive intelligence. Complete guide to understanding why you win and lose deals.

Strategic Planning

15 terms

Barriers to Entry

Understand barriers to entry in competitive strategy. Learn how to analyze and leverage market entry barriers for competitive advantage.

Blue Ocean Strategy

Understand Blue Ocean Strategy and how to create new market space. Learn the framework, tools, and real examples of successful blue ocean moves.

Channel Strategy Analysis

Learn how to analyze and optimize your go-to-market channels. Practical framework for channel strategy and competitive positioning.

Competitive Positioning

Master competitive positioning strategy. Learn frameworks, methods, and real examples for differentiating your product in the market.

First-Mover Advantage

Understand when first-mover advantage works and when it doesn't. Practical analysis of timing strategy in competitive markets.

Go-to-Market Strategy

Build effective go-to-market strategies with competitive context. Practical framework for launching products in competitive markets.

Market Disruption

Understand market disruption and how to identify disruptive threats. Practical framework for competitive response to disruption.

Market Entry Strategy

Develop effective market entry strategies with competitive analysis. Framework for entering new markets successfully.

Opportunity Analysis

Learn how to identify market opportunities through competitive analysis. Framework for finding and evaluating strategic opportunities.

Scenario Planning

Learn scenario planning for competitive strategy. Framework for anticipating competitor moves and market changes.

Strategic Differentiation

Master strategic differentiation for competitive advantage. Framework for developing and communicating unique value.

Strategic Foresight

Develop strategic foresight capabilities. Guide to futures thinking and anticipating competitive evolution.

Strategic Intelligence

Build strategic intelligence capabilities. Guide to providing competitive insights for strategic decision-making.

Unique Selling Proposition

Develop a compelling unique selling proposition. Framework for differentiation and competitive positioning.

Value Proposition

Craft compelling value propositions that differentiate. Framework for articulating and communicating customer value.

Tools & Techniques

16 terms

AI-Powered Competitive Analysis

Learn how AI transforms competitive analysis with automated insights, pattern recognition, and predictive analytics. Practical guide for modern competitive intelligence.

Brand Monitoring

Learn how to track and manage your brand reputation online. Practical guide to brand monitoring tools, metrics, and best practices.

Buyer Intent Data

Learn how buyer intent data helps identify prospects actively researching solutions. Practical guide to sources, signals, and implementation.

Competitive Analysis Tools

Compare the best competitive analysis tools for research, monitoring, and insights. Detailed guide to choosing the right tools for your needs.

Competitive Intelligence Software

Compare top competitive intelligence software platforms. Detailed guide to features, pricing, and choosing the right CI tool for your team.

Continuous Intelligence

Understand continuous intelligence and real-time analytics. Learn how to implement always-on competitive monitoring systems.

Data Aggregation

Learn how to aggregate competitive data from multiple sources. Practical guide to data collection, integration, and analysis.

Digital Intelligence Platforms

Compare digital intelligence platforms for competitive research. Guide to features, capabilities, and choosing the right platform.

Innovation Scouting

Learn how to scout for innovations and emerging trends. Practical guide to identifying competitive innovation opportunities.

Patent Intelligence

Use patent analysis for competitive intelligence. Guide to tracking competitor innovation through patent research.

Predictive Analytics

Learn how predictive analytics enhances competitive intelligence. Guide to forecasting competitor moves and market trends.

Pricing Intelligence

Master competitive pricing intelligence. Learn how to track, analyze, and respond to competitor pricing strategies.

Real-Time Analytics

Implement real-time competitive analytics. Guide to monitoring, alerting, and responding to competitive changes instantly.

Sentiment Analysis

Use sentiment analysis to understand competitor perception. Guide to tracking and analyzing market sentiment.

Social Listening

Use social listening for competitive insights. Guide to monitoring competitor social presence and market conversations.

Technology Scouting

Scout emerging technologies for competitive advantage. Guide to tracking competitor technology and innovation.

Implementation

5 terms

Battlecards

A battlecard is a concise reference document that helps sales reps handle competitive situations. Learn how to create effective battlecards with practical examples and templates.

Competitive Monitoring

Set up effective competitive monitoring systems. Learn what to track, how to monitor competitors, and how to act on insights.

KPI Dashboards

Build effective competitive KPI dashboards. Guide to choosing metrics, visualization, and tracking competitive performance.

Sales Intelligence

Master sales intelligence for competitive selling. Guide to using competitive data to win more deals.

Win Rate

Learn how to calculate and improve your win rate. Practical guide to measuring competitive success in sales.