Discover Your CI Maturity

Journey through the five stages of competitive intelligence mastery

20%
Level 1

Initial

Ad-hoc awareness, reactive responses

Google searches and occasional alerts
No formal CI process
Information scattered across individuals
Purely reactive to competitor moves
Business Impact: Often surprised by market changes
Revenue Impact: Revenue loss from missed opportunities
0%
Confidence
4+ weeks
Response Time
0%
Coverage
40%
Level 2

Foundation

Basic tracking, manual processes

Spreadsheet-based tracking
Simple monitoring tools
Limited team sharing
Basic competitor profiles
Business Impact: Aware of major competitor activities
Revenue Impact: Prevents major market share losses
0%
Confidence
2 weeks
Response Time
0%
Coverage
60%
Level 3

Systematic

Regular processes, structured workflow

Dedicated CI tools and platforms
Regular competitor reports
Defined workflows and responsibilities
Cross-functional sharing
Business Impact: Informed decision-making process
Revenue Impact: Better pricing and positioning drive growth
0%
Confidence
1 week
Response Time
0%
Coverage
80%
Level 4

Strategic

Intelligence drives decisions, proactive analysis

CI integrated in strategic planning
Competitive battlecards and briefings
Trend analysis and forecasting
Stakeholder alignment
Business Impact: Strategic advantage through informed decisions
Revenue Impact: Intelligence directly influences revenue strategies
0%
Confidence
2-3 days
Response Time
0%
Coverage
100%
Level 5

Advanced

Predictive insights, market leadership

AI-powered predictive modeling
Real-time competitive responses
Cross-industry intelligence
Thought leadership in CI practices
Business Impact: Anticipates and shapes market dynamics
Revenue Impact: Market leadership enables premium pricing
0%
Confidence
4-6 hours
Response Time
0%
Coverage

Your CI Journey

Discover where you stand on the path to competitive intelligence mastery

CI Maturity Levels
Maturity Score (%)
100806040200
Initial
Foundation
Systematic
Strategic
Advanced

Take our interactive assessment to discover your position on the CI maturity journey

2 minutes
8 questions
Personalized insights