Glosario

Glosario de Inteligencia Competitiva

Tu guia completa para dominar la inteligencia competitiva. Definiciones de expertos, perspectivas practicas y aplicaciones del mundo real para profesionales.

67+
Definiciones de Expertos
5
Categorias
100%
Aplicable
2026
Actualizado

Explorar Terminos

Explora nuestra coleccion completa de terminos de inteligencia competitiva, organizados por categoria y nivel de madurez.

67 terminos encontrados
Todas las Categorias
Todos los Niveles

Fundamentos

9 terminos

Metodos de Analisis

22 terminos
systematic

Benchmarking

Learn what benchmarking is, how it differs from competitive analysis, and practical methods for measuring and improving business performance.

Saber mas
systematic

Competitive Benchmarking

Learn how to benchmark your performance against competitors. Practical guide to metrics, methods, and best practices for competitive benchmarking.

Saber mas
foundation

Competitive Matrix

Learn how to build effective competitive matrices for analysis and comparison. Includes templates, examples, and best practices.

Saber mas
systematic

Competitor Analysis

Complete guide to competitor analysis. Learn the process, frameworks, and tools for analyzing competitors and gaining strategic insights.

Saber mas
systematic

Competitor Mapping

Learn how to create effective competitor maps. Practical guide to visualization methods, frameworks, and best practices.

Saber mas
systematic

Competitor Profiling

Learn how to create comprehensive competitor profiles. Practical guide to research methods, data sources, and profile templates.

Saber mas
systematic

Competitor SWOT

Learn how to conduct SWOT analysis on competitors. Step-by-step guide with templates and examples for competitive SWOT analysis.

Saber mas
systematic

Customer Journey Mapping

Learn how customer journey mapping reveals competitive opportunities. Practical guide to mapping and analyzing customer experiences.

Saber mas
systematic

Digital Footprint Analysis

Learn how to analyze competitor digital footprints. Guide to tracking online presence, technology stacks, and digital strategies.

Saber mas
systematic

Gap Analysis

Learn how to conduct gap analysis for competitive advantage. Practical framework for identifying market gaps and opportunities.

Saber mas
systematic

Industry Benchmarking

Learn how to benchmark against industry standards and best practices. Guide to finding, using, and applying industry benchmarks.

Saber mas
systematic

Market Segmentation

Learn how market segmentation reveals competitive opportunities. Framework for segment analysis and competitive positioning.

Saber mas
systematic

Market Share Analysis

Learn how to analyze and track market share. Practical guide to measurement methods, data sources, and competitive insights.

Saber mas
foundation

PEST Analysis

Learn how to conduct PEST analysis for competitive context. Framework for analyzing Political, Economic, Social, and Technological factors.

Saber mas
foundation

PESTLE Analysis

Master PESTLE analysis for comprehensive environmental scanning. Includes Legal and Environmental factors beyond basic PEST.

Saber mas
systematic

SAM & SOM

Learn the difference between SAM and SOM for market analysis. Practical guide to calculating serviceable and obtainable market.

Saber mas
systematic

Share of Voice

Learn how to measure and improve share of voice. Practical guide to tracking competitive visibility and brand presence.

Saber mas
advanced

Threat Modeling

Learn competitive threat modeling for strategic planning. Framework for identifying and assessing competitive threats.

Saber mas
systematic

Trend Analysis

Master trend analysis for competitive insights. Guide to identifying and tracking market and competitor trends.

Saber mas
systematic

Value Chain Analysis

Conduct value chain analysis for competitive insights. Guide to analyzing and optimizing your value creation.

Saber mas
systematic

Voice of Customer

Use Voice of Customer research for competitive insights. Guide to gathering and analyzing customer feedback.

Saber mas
systematic

Win-Loss Analysis

Master win-loss analysis for competitive intelligence. Complete guide to understanding why you win and lose deals.

Saber mas

Planificacion Estrategica

15 terminos
strategic

Barriers to Entry

Understand barriers to entry in competitive strategy. Learn how to analyze and leverage market entry barriers for competitive advantage.

Saber mas
strategic

Blue Ocean Strategy

Understand Blue Ocean Strategy and how to create new market space. Learn the framework, tools, and real examples of successful blue ocean moves.

Saber mas
strategic

Channel Strategy Analysis

Learn how to analyze and optimize your go-to-market channels. Practical framework for channel strategy and competitive positioning.

Saber mas
strategic

Competitive Positioning

Master competitive positioning strategy. Learn frameworks, methods, and real examples for differentiating your product in the market.

Saber mas
strategic

First-Mover Advantage

Understand when first-mover advantage works and when it doesn't. Practical analysis of timing strategy in competitive markets.

Saber mas
strategic

Go-to-Market Strategy

Build effective go-to-market strategies with competitive context. Practical framework for launching products in competitive markets.

Saber mas
advanced

Market Disruption

Understand market disruption and how to identify disruptive threats. Practical framework for competitive response to disruption.

Saber mas
strategic

Market Entry Strategy

Develop effective market entry strategies with competitive analysis. Framework for entering new markets successfully.

Saber mas
strategic

Opportunity Analysis

Learn how to identify market opportunities through competitive analysis. Framework for finding and evaluating strategic opportunities.

Saber mas
strategic

Scenario Planning

Learn scenario planning for competitive strategy. Framework for anticipating competitor moves and market changes.

Saber mas
strategic

Strategic Differentiation

Master strategic differentiation for competitive advantage. Framework for developing and communicating unique value.

Saber mas
advanced

Strategic Foresight

Develop strategic foresight capabilities. Guide to futures thinking and anticipating competitive evolution.

Saber mas
strategic

Strategic Intelligence

Build strategic intelligence capabilities. Guide to providing competitive insights for strategic decision-making.

Saber mas
strategic

Unique Selling Proposition

Develop a compelling unique selling proposition. Framework for differentiation and competitive positioning.

Saber mas
strategic

Value Proposition

Craft compelling value propositions that differentiate. Framework for articulating and communicating customer value.

Saber mas

Herramientas y Tecnicas

16 terminos
advanced

AI-Powered Competitive Analysis

Learn how AI transforms competitive analysis with automated insights, pattern recognition, and predictive analytics. Practical guide for modern competitive intelligence.

Saber mas
systematic

Brand Monitoring

Learn how to track and manage your brand reputation online. Practical guide to brand monitoring tools, metrics, and best practices.

Saber mas
advanced

Buyer Intent Data

Learn how buyer intent data helps identify prospects actively researching solutions. Practical guide to sources, signals, and implementation.

Saber mas
systematic

Competitive Analysis Tools

Compare the best competitive analysis tools for research, monitoring, and insights. Detailed guide to choosing the right tools for your needs.

Saber mas
systematic

Competitive Intelligence Software

Compare top competitive intelligence software platforms. Detailed guide to features, pricing, and choosing the right CI tool for your team.

Saber mas
advanced

Continuous Intelligence

Understand continuous intelligence and real-time analytics. Learn how to implement always-on competitive monitoring systems.

Saber mas
systematic

Data Aggregation

Learn how to aggregate competitive data from multiple sources. Practical guide to data collection, integration, and analysis.

Saber mas
advanced

Digital Intelligence Platforms

Compare digital intelligence platforms for competitive research. Guide to features, capabilities, and choosing the right platform.

Saber mas
advanced

Innovation Scouting

Learn how to scout for innovations and emerging trends. Practical guide to identifying competitive innovation opportunities.

Saber mas
advanced

Patent Intelligence

Use patent analysis for competitive intelligence. Guide to tracking competitor innovation through patent research.

Saber mas
advanced

Predictive Analytics

Learn how predictive analytics enhances competitive intelligence. Guide to forecasting competitor moves and market trends.

Saber mas
systematic

Pricing Intelligence

Master competitive pricing intelligence. Learn how to track, analyze, and respond to competitor pricing strategies.

Saber mas
advanced

Real-Time Analytics

Implement real-time competitive analytics. Guide to monitoring, alerting, and responding to competitive changes instantly.

Saber mas
systematic

Sentiment Analysis

Use sentiment analysis to understand competitor perception. Guide to tracking and analyzing market sentiment.

Saber mas
systematic

Social Listening

Use social listening for competitive insights. Guide to monitoring competitor social presence and market conversations.

Saber mas
advanced

Technology Scouting

Scout emerging technologies for competitive advantage. Guide to tracking competitor technology and innovation.

Saber mas

Implementacion

5 terminos

Deja de Investigar Competidores Manualmente

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